CUTTING EDGE branding
Disclaimer: No cows were injured in the designing of this graphic.
mark with a branding iron.
“regulations concerning the branding, movement, and sale of cattle”
Sorry, I don’t know much about that kind of branding.
What I do is a lot less painful, yet still leaves a mark!
the promotion of a particular product or company by means of advertising and distinctive design.
”we’ll have the ability to market and brand our own product”
SO...what EXACTLY is BRANDING?
Branding encompasses many things. The foundation of your brand is a great logo, your website, packaging and promotional materials and choice of colors and fonts that your company uses to differentiate you from your competition.
Simply put, branding lets your customers and clients get a feel for your company and what you stand for, it’s your promise to your customer. It tells them what they can expect from your company. Your brand is a representation of who you are and what you want your customers to perceive you to be.
READY TO GET THIS PROCESS STARTED?
Here is an itemized list of what Aric Dohm and Cutting Edge Design can do for you.
A Great Logo - Put it on everything!
Fonts and Colors - Something as simple as the lettering and colors you use will create a feel for who you are. Using blue colors to put off a calming feeling or deep red colors to induce aggression. I will select a variety of fonts for you to choose from and help develop a color scheme that will be used across all media.
A Stunning Website - Nothing in this day and age defines and shows a visual representation of your business like a website.
Develop A Tagline - Together we will develop a tagline that sums up what you do in a simple sentence. John Deere’s “Nothing Runs Like a Deer” is a timeless tagline along with Nike’s “Just Do It” branding campaign.
Packaging and Promotional Materials - Using the same consistent color schemes, logo placement, fonts and feel, I will develop packaging for your products that get pulled off the shelves by you target market and placed in their shopping carts.
Stationery - Communicate your brand to the world using your own custom stationery with your logo on it. Business cards, letterheads, envelops, vinyl stickers, apparel, folders, the list is infinite. Like I stated before, put your logo on everything!
With my expertise in this field, I will help you develop your brand. Your branding is like a journey of business self-discovery. It can be a long journey and it does develop and change over time as your business grows, but the fundamentals stay in tact. Using my professional branding process, we’ll develop or redevelop your company from the ground up. We will sit and discuss what your company is all about, who your target market is and what brands they like and why, where you want your company to be and how we can get you there.