Annette La Fontaine is a sports massage therapist located in Leucadia, California. She came to me looking to set herself apart from other massage therapy companies in the surrounding area with a personal visual identity system. She chose the name Mauka Makai for the Hawaiian meaning behind it, "Mauka" meaning "of the ocean" and "Makai" meaning "of the mountains". I really wanted the logo to represent a mash-up of those two words  so after many sketches and variations, I came up with something that has balance loosely based off the yin-yang symbol and how it comes together and the location icon used in online maps representing that she is a mobile company. The prominent parts of the logo clearly depict a wave for the ocean and the upper part of the logo representing the mountain. The website we designed for her is very simple and an easy to navigate landing page. From there, her customers can book time with her to stop by and work her magic.


Logo Design

Website Design

Vehicle Decal Layout


Mauka Makai Design File-11.png
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Rebranding was an overwhelming project for me.  I really had no idea where to start.  My first step was to schedule a meeting with Aric at Cutting Edge Design and I am so glad I did.  His process allowed for concepts to take shape and gave direction to the project.  One of the hardest decisions I had to make in this rebranding process was which logo to choose.  Aric sent me three options and I seriously loved each one!   He also built a visually stunning and user friendly website for me that contained every element I needed.  Aric also has many creative ideas and amazing contacts to complete implementing the rebrand process.  I so highly recommend Cutting Edge Design!


-Annette L. 

Mauka Makai Mobile Massage

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Brand Identity & Graphic Design

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